CoreTactic - i2i - Interest 2 Income Startup Coaching
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CoreTactic - i2i: Interest to Income Business Assessment

i2i: Business Readiness Assessment

Are you ready to transform your business idea into a successful venture? Our i2i (Interest to Income) assessment will evaluate your business readiness and provide tailored recommendations based on our proven 12-step startup methodology.

Instructions:

  • Complete all 12 questions (one for each step of the i2i program).
  • Select the answer that best reflects your current situation.
  • Your score will help us tailor additional resources to your needs.
  • After completing the assessment, you'll receive recommendations for next steps.
  • Scroll down to answer the first questions.
Step 1: Be Your Own Customer - Discover the power of competitive intelligence by experiencing your competitors' services firsthand. Learn how to document the entire customer journey, identify pain points, and spot opportunities for improvement.
1. How thoroughly have you researched your competitors and experienced their services as a customer?
Step 2: Write a Business Plan - Learn how to transform your ideas into a structured framework with our comprehensive business planning guide, covering executive summary, market analysis, financial projections, and operational strategies.
2. What stage are you at with your business plan?
Step 3: Prototype Your Offering - Learn effective techniques for testing your product or service with minimal investment, gathering valuable feedback, iterating quickly, and refining your offering before full-scale launch.
3. Have you created a prototype or minimum viable product (MVP) of your offering?
Step 4: Handle the Logistics - Navigate the crucial legal and operational foundations of your business with step-by-step guidance on choosing the right business structure, required registrations, licenses, permits, banking, and insurance needs.
4. What is your current status regarding business formation and legal setup?
Step 5: Create Standard Operating Procedures - Build consistency and scalability into your business from day one by documenting key processes, creating training materials, establishing quality standards, and implementing workflows.
5. Have you developed standard operating procedures (SOPs) for your business?
Step 6: Launch Strategic Advertising - Develop targeted marketing campaigns that connect with your ideal customers through different advertising channels, budget allocation strategies, message testing methods, and analytics.
6. What is your current status regarding advertising and marketing campaigns?
Step 7: Generate Valuable Content - Establish your expertise and attract customers through strategic content creation, developing blogs, videos, guides, and other resources that address your audience's needs and position you as an industry authority.
7. Have you created content to establish your expertise and attract customers?
Step 8: Build Your Social Media Presence - Create an effective social media strategy that builds community around your brand through platform-specific techniques, audience growth tactics, engagement strategies, and content planning.
8. How developed is your social media presence for your business?
Step 9: Innovate Continuously - Stay ahead of market changes with systematic innovation processes, frameworks for identifying new opportunities, testing concepts, and implementing improvements while balancing current operations.
9. Do you have systems in place for continuous innovation in your business?
Step 10: Expand Competitive Intelligence - Deepen your market awareness by analyzing multiple competitors, evaluating pricing strategies, service offerings, customer experience, and marketing approaches to position your business strategically.
10. How comprehensive is your competitive intelligence gathering?
Step 11: Network Strategically - Maximize your business visibility through effective in-person and digital networking, leveraging community organizations, industry events, strategic partnerships, and philanthropic activities.
11. What is your current approach to business networking?
Step 12: Automate for Sustainability - Create systems that allow your business to thrive without constant hands-on management, using HighLevel's all-in-one marketing platform to streamline customer acquisition, communication, and retention.
12. Have you implemented automation systems in your business operations?
Question 1 of 12

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